Kenneth L. Di Bella, CEO, Successful Imperatives, LLC
In 1988 Ken began his career in healthcare with Sanus Texas Health Plan, an HMO (a division of New York Life Insurance Company) as an Executive Vice President of Sales and Marketing, I had responsibility for the team that developed and implemented the nations first self-insured HMO product. Additionally, we were able to establish, a highly productive relationship with the healthcare broker/consultant community resulting in a significant source of new revenue for Sanus.
As a result of the demonstrated successes with Sanus, Ken was recruited to Core Source the then second largest Healthcare TPA in the United States– as Executive Vice President of Sales and Marketing, successfully integrated the historically competent administrative services with the healthcare management capabilities of a newly acquired company, Burgett and Dietrich, to create one of the first fully integrated administrative/managed care offerings in the United States.
Recruited As President and Chief Executive Officer of Harrington Services Corp. Ken had responsibility for an organization with 14 offices and over 1500 employees. Our growth was significant, growing from $32 million to $60 million in a 30-month period, including four minor and one major acquisition, and recorded significant organic top and bottom-line growth during my tenure.
As Founder, President and CEO of Bridge Benefits, we were able to turn three acquired organizations that were financially troubled into a successful company recognized for superior customer service and product innovation.
In 2002 Bridge Benefits was acquired by a healthcare Third Party Administrator CBCA and Ken was recruited to join as the CEO, to fix a company that was challenged in every department. Our team improved the sales, operations and IT departments performance and created a “Blue Ocean™” company establishing the first “Employer Service Organization” that was to offer healthcare administration, human resource and retirement management services. This initiative proved successful enough to attract an investment partner, forming a company which developed significant traction with prospective and existing clients, creating significant new deal flow for the company.
After having semi-retired for several years Ken was drawn back to the healthcare industry, forming the firm Successful Imperatives, LLC. It was formed to assist start-ups, small and mid-size companies desiring to gain market penetration or needing assistance in operations process improvement, general advisory services and fund raising efforts.
Organizations:
The CEO Project,
American Marketing Association,
SPBA, SIIA and HCAA
Health Action Council